date:Sep 08, 2012
t ahead of biscuits and gum candy.
The BRIC countries are the priority developing markets and represent a third of revenues. These markets will be handed the bulk of resources with anticipated growth in mid to high teens in next five years.
Brazil: the core market
Brazil is the biggest BRIC market for Mondelez with $2bn sales last year driven by Krafts No.2 chocolate position through the Lacta brand.
Mondelez intends to build on the scale in this market, investing in the North and North Eas