BRIC markets to drive growth for Kraft’s Mondelez spin-off
date:Sep 08, 2012
e markets and Scale Markets.

Developing Markets focus on the high-growth BRIC countries, Next Wave markets are other high growth regions in the Middle East and Africa and Indonesia , while Scale Markets are developed markets with good growth prospects such as Australia, Central Europe, Mexico and Japan.

Our growth will be broad based but the bulk will be from developing markets,said Rosenfeld.

Developing markets represent about 44% of our revenue and we expect that contribution to increase ov
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