date:Jul 25, 2019
to create mass awareness around the role of protein for healthy muscles, as protein deficiency continues to remain a major challenge in India. As per a study by IMRB in 2017, over 70 percent of Indians are protein deficient, and 93 percent of Indians are unaware of their ideal protein requirement.
A study by InBody IPSOS in 2018 stated that over 70 percent of working Indians had poor muscle health. Hence, there was an urgent need to raise awareness around the role of protein for healthy musc