date:Jul 08, 2019
transactions could result in reduced prices for consumers and fairer returns for farmers.
For example, Fair Trade labels have been developed to improve the livelihoods of farmers in developing countries.
In the case of coffee, the problem with this approach is that products may have gone through as many as 26 intermediaries that may have added no value to the product or service and consumers have no way of knowing if the price they have paid is fair. The transactions are not transparent and ar