date:Jul 05, 2019
Lavazza has launched its first premium ready-to-drink iced coffee product in the UK under a new partnership with PepsiCo.
The partnership will see the two companies join their respective strengths across marketing, sales and distribution to officially launch the new proposition to market in Summer 2019.
The UK launch is the first step of a strategic collaboration between Lavazza and PepsiCo in Europe, aimed at innovating in this rapidly growing segment.
Following the launch, both companies wi