What are natural flavors vs. artificial flavors?
date:Jun 25, 2019
xact spice, plant or meat they're trying to taste like. An orange flavor, for example, might contain orange extract, as well as extract from bark and grass.

Why not just use oranges? Cost is one major reason. In most cases, natural flavors cost more than artificial flavors. Still, according to the Environmental Working Group (EWG), food makers are often willing to pay because they know that some consumers prefer 'natural' flavors.

That's not always smart, Reineccius says. Consumers pay a lot f
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