date:Jun 24, 2019
oup has underlined its commitment to Chinas food and beverage sector by launching a Chinese name for its clean-label Coloring Foods 爱百瑞 (pronounced Iberry). GNT, based in the Netherlands, believes that localizing its brand in China will increase levels of recognition and awareness among its customers, helping GNT to understand their needs better. In Europe and the rest of the world, its range of Coloring Foods is known as Exberry.
In brief: Sustainability news
General Mills announced the 2