Tyson doubles down on plant-based protein with new brand launch
date:Jun 17, 2019
ted to our growing traditional meat business and expect to be a market leader in alternative protein, which is experiencing double-digit growth and could someday be a billion-dollar business for our company.

Earlier this year, White selected Justin Whitmore to lead all aspects of Tyson Foods alternative proteins business.

The creation of the Raised Rooted brand is an excellent example of Tysons ability to think big and move fast, capitalizing on our existing infrastructure, said Whitmore.

We
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