date:Jun 10, 2019
) has announced a new purpose and brand identity to challenge the industry. IFFs new purpose is outlined as, To redefine and transform how we live in and care for the resources of our world. The companys new mantra, Uncommon Sense, challenges its employees to rethink conventional wisdom to create a culture where ideas and possibilities flow. With such a diverse and expansive organization, we needed a purpose that can connect us globally, says Andreas Fibig, IFF Chairman and CEO. So, weve created