date:Jun 10, 2019
n childrens packaging were to follow the same advertising codes as set by the Committee for Advertising Practices for broadcast advertising, half would fail the eligibility criteria and therefore would not be allowed to be advertised to audiences under the age of 16.
The charities are thus calling for this criteria to be extended to all forms of media, and to any programme watched by a child, as is currently being discussed in the Governments latest consultation on further advertising restricti