date:Jun 06, 2019
national probiotic retailers in the Washington, DC area, only 33 (35 percent) could be linked to medical efficacy as supported by clinical evidence.
There has been a more than 40 percent rise in NPD when global launch numbers with a probiotic claim are compared from 2012 to 2017, Innova Market Insights data show. This rapid growth has led to a wide range of different products being available on the market.
The researchers point out that although the other 65 percent of products in their stu