date:Jun 03, 2019
keeping with the positioning of the mother brand (Bournvita Biscuits), yet giving the variant of Banana and Oats its due, the commercial mirrors the moods of mornings for kids in an endearing and enjoyable manner, said Ogilvy Indias Akshay Seth and Kanika Sethi.
Since morning snack time tends to be a pain point, the campaign line, Ab Nashta time banega happy time, captures a feeling that most moms wish for, they added.
The launch will be supported by a high-decibel integrated marketing campaig