date:Jun 03, 2019
VK, a range of ready to drink alcoholic beverages owned by Global Brands, has launched a new summer campaign celebrating its new listing in Tesco.
Supported by a six-figure marketing push, the VK Sorts Your Summer campaign will give consumers 20% off at fashion retailer New Look with every purchase of its mixed ten pack.
The campaign will see VK work with Love Island stars Alex and Olivia Bowen and a host of other relevant influences.
The brand will be undertaking experiential activity over t