date:May 30, 2019
ting trends based on health, environmental and animal welfare concerns. NPD in this space has proliferated across international markets as a result. According to Robert Lambert, Marketing Communications at Ulrick Short, the reported number of people identifying as vegan has shot up to more than 3.5 million and increased demand for egg-free products has followed. Even consumers that are not actively vegan are becoming more health conscious and are adopting vegetarian and vegan buying habits, he