New Darrell Lea pet food bosses to target premium confectionery, says analyst
date:Sep 07, 2012
f liquorice and chocolate products

I do not see the company making much headway in the mass market against the global giants, especially since further industry consolidation cannot be ruled out.
The Australian confectionery market, which is expected to grow around 5% this year, is led by Mars. Cadbury is next largest player, while local manufacturer Natural Confectionery holds third place, according to data from Euromonitor International.

The Quinn family will embark on a restructuring project
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