New Darrell Lea pet food bosses to target premium confectionery, says analyst
date:Sep 07, 2012
r had gone to a pet food firm.

It was quite surprising to see Darrell Lea had been bought by a pet food company. I guess it makes sense that an Australian company would want to snap up an iconic brand like Darrell Lea.

VIP Petfoods wealthy family owners

VIP Petfoods is an Australian firm that positions itself as the nations premier producer of chilled petfood products.

The company has a 7,000 m2 factory in Queensland, which exports products to markets including Canada, Korea, Japan, and the
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