date:Sep 07, 2012
ge in 2009 took it to 4.6%.
In an unprecedented letter to consumers (pictured) entitled Weve heard you, and were fixing it, Mervis confessed that CUB altered the recipe and brewing process for VB several years ago and got it wrong.
But weve listened to you our loyal customers and now we are determined to make it right, he added.
Brand loses ground on XXXX Gold
However, the facts show that VB drinkers have not all been totally loyal, as Nielsen data showed that XXXX Gold beer grew volume an