date:Sep 07, 2012
full strength of 4.9% and the Victoria Bitter name will be reinstated on labels and cans, while the tagline For a hard-earned thirst will also be restored.
CUB will roll out the new/old Victoria Bitter to the on and off-trade nationally throughout November, and wholesale prices for the drink will not change.
VB? Thatll be a Victoria Bitter
For almost 100 years Victoria Bitter was brewed at a strength of 4.9% before a 2007 recipe change saw alcohol levels taken down to 4.8%, and a further chan