date:Sep 07, 2012
Carlton United Breweries (CUB) CEO Ari Mervis admits the SAB Miller subsidiary was wrong to change the recipe for Victoria Bitter (VB), but is changing the Aussie beer back to its original recipe.
The volte-face follows H1 2012 trading that makes bleak reading for CUB, since the XXXX Gold brand owned by its Australian rival Lion (a subsidiary of Japans Kirin Holdings) overtook Victoria Bitter (VB) as the nations top-selling beer, ending its 20+ year hegemony.
Thus the beer will return to its