date:May 23, 2019
clined to promote the provenance and quality of the fresh meat they sell, compared to meat used in sandwiches, a representative of Eating Better tells. There were very few retailers using higher animal welfare certification schemes and/or indicating this on labels (just two). This is a consumer survey so it is based on what is publicised on packets, on the web and in-store.
Yet, some retailers have demonstrated the provision of meat with known provenance: the report cites that 45 percent of mea