date:Sep 07, 2012
ad brand, Szalai added.
Hovis also has solid brand recognition and commands a healthy image, she said, and the breakfast biscuit line has been very smartly developed with good health credentials and innovative packaging.
Cereal giant Kellogg also has presence in the segment with its Nutri-Grain and Special K brands.
The Hovis Breakfast Bakes come in Oats Honey, Malted Crunch and Milk Oats and target busy consumers, especially women aged 25 to 45. The launch is within the UK market with no plan