Nespresso’s 'Reviving Origins' restores coffee sectors and promises NPD
date:May 10, 2019
d countries with the aim of encouraging rural economic development. The Reviving Origins program is part of Nespressos overall commitment to invest CHF 500 million (US$491 million) from 2014-2020 in its sustainability program, coined The Positive Cup.

Through our Reviving Origins program, we have an opportunity to bring back forgotten coffees, boost economic development in regions where there has been significant adversity and share a completely new taste experience with consumers, says Jean-Ma
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