date:May 05, 2019
Coca-Cola Vietnam Beverages Ltd (Coca-Cola Vietnam) has forged a strategic alliance with New Zealand-based multinational dairy co-operative Fonterra to launch three ready-to drink Nutriboost UHT milk products in Southeast Asia, starting with Vietnam. According to GlobalData, the alliance will present new growth opportunities in ready-to-drink beverage category in Southeast Asia.
Shagun Sachdeva, consumer research analyst at GlobalData, states, The rationale behind Coca-Cola partnering with Fon