date:Sep 06, 2012
y freezer, compared to 21% on average. This group are also more likely than average to agree that they are limiting the amount of ice cream that they eat because of health reasons (23% of one-person households agree with this statement, compared to 17% on average).
Marketing single-serve products around the notion of a one-off permissible treat should allow brands and own-label players to appeal to the growing number of one-person households who are both short on storage space and are reducing