Health and wellness driving meat demand in Asia-Pacific region
date:Apr 09, 2019
meat options will satiate the demand from time-pressed urban consumers to drive the APAC meat market during the next five years, said Mohammed Masiuddin Shajie, Consumer Analyst at GlobalData.

The report further reveals that food minus attribute plays an important role in driving sales of meat products in the APAC region with a share of 88.1% while weight shape management, at 97.1%, is the most sought-after consumer benefit.

In Hong Kong, naturally healthy and general wellbeing are the most
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