Comax report reveals consumer expectations in condiments
date:Apr 04, 2019
roduct launches tracked with an ethnic flavor were private label brands relative to 19 percent in 2013, according to Innova Market Insights. NPD based on world flavor ranges has become increasingly popular, especially in the soups and sauces categories.

Innovation is also key to maintaining the interest of consumers. For example, 67 percent of Japanese consumers increased their consumption of table and cooking sauces because there is more variety and novelty available in the market, according t
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