date:Apr 03, 2019
to cricket.
Building on its Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye proposition, it extended the campaign with outdoor hoardings. This also resonated with their global proposition of generosity and celebrated the generous instinct in people that go a long way in strengthening human relationships.
Commenting on this initiative, Anil Viswanathan, director, marketing, chocolates, Mondelez India, said, We wanted to encourage people to be generous with their thoughts as well as their actions.
In