Coca-Cola launches Red Bull rival with inaugural energy drink
date:Apr 02, 2019
Sparkling Business, The Coca-Cola Company.

We kept these two qualities at the heart of how we developed the recipe and are proud to offer it under the Coca-Cola brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives.

A visual identity and marketing campaign will support the launch of Coca-Cola Energy, which is designed primarily for young adults, age 18 to 35.

Meza said there are plans to add other markets in the future.

We plan to
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