date:Apr 02, 2019
The Kellogg Company has sold its cookie, fruit and fruit flavoured snack, ice cream cone and piece crust businesses to confectionary company The Ferrero Group for $1.3 billion.
The deal allows Ferrero to strengthen its position in the North American Market with the acquired businesses generating sales of around $900 million in 2018 alone.
The acquisition also gives Ferrero access to a number of popular brands in the cookie category, including Keebler, Famous Amos cookies, Mothers and Murray su