Natural Food Colouring and Additives
date:Sep 06, 2012
Food colours are therefore used by manufacturers to restore the appearance of a food/drink after processing and also to help maintain the particular shade of a product for the duration of its shelf life.

For the manufacturers, it is a fine balance to provide vibrant appealing colours that do not look either artificial or too dull as consumers and retailers are not prepared to compromise the visual appearance of their food and beverage.

Food colours can loosely be categorised as artificial (col
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