McDonald’s acquires tech firm to advance personalisation
date:Mar 28, 2019
l items to a customers order based on their current selections.

McDonalds will begin rolling out the tech in the Drive Thru at restaurants in the US this year before expanding to other international markets.

The company will also begin work to integrate the tech into all its digital customer experience touchpoints i.e. self-order kiosks and McDonalds Global Mobile App.

Steve Easterbrook, President and CEO of McDonalds Corporation, said: With this acquisition, were expanding both our abilit
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