date:Mar 28, 2019
McDonalds is accelerating its digital transformation with the $300 million acquisition of Dynamic Yield, a firm specialising in personalisation and decision logic technology.
The fast food giant said it will use the technology to provide a more personalised customer experience by varying outdoor digital Drive Thru menu displays to show food based on time of day, weather, current restaurant traffic and trending menu items.
The decision technology can also instantly suggest and display additiona