date:Mar 26, 2019
is also important for marketing that labels can only have an effect on the market if they are known. Today's flood of frequently unknown labels is counterproductive.
In particular, this last observation supports the importance of large-scale public awareness campaigns when introducing new labels in order to increase their effectiveness; such as the campaign of the German organic label BioSiegel. The result of this campaign can be seen in our study: more than 90 percent of the German participant