date:Mar 26, 2019
says Iweala. Of course, this dilutes the labels association with the common good.
Recognizing the logo also proved important. Although consumers indicated that they felt good when they reduced their CO footprint, this good feeling did not lead them to choose the CO neutral product. This can be explained by the low profile of this particular ethical logo. Both in the UK and Germany, less than 20 percent of the participants stated that they had already seen carbon neutral branding while shopping.