date:Mar 26, 2019
claims, according to the authors.
Yet the intention is often not put into practice, the researchers note. During the actual decision to buy, the influence of the warm glow of giving back was only relevant for fair trade chocolate. The researchers assume that this is partly due to the strong association with the common good of the fair trade label, which supports farmers in developing countries.
Other studies have shown that consumers also associate positive health aspects with organic food,