date:Mar 26, 2019
of the cocoa and country of manufacture.
The ethical claims on the products included organic, fair trade and Carbon Monoxide (CO)-neutral. Additionally, there was an alternative product with no claims. The study participants responded to questions about their purchasing intentions, values and feelings when buying.
The results showed that feeling good about purchases influenced choices and the prospect of getting a good feeling clearly attracts many consumers to buy products which make ethical