date:Mar 26, 2019
sample, which is another surprise, Sarah Iweala, lead author and Doctoral student in the Global Food research training group, tells.
The researchers, who are part of the working group Marketing for Food and Agricultural Products, followed two different groups of consumers; one from Germany and one from the UK. Each group consisted of 450 people who made virtual purchasing decisions. The available chocolate products they were offered, varied in terms of price, ethical claims, country of origin