Guilt-free chocolate? Fair trade and organic claims may boost sales
date:Mar 26, 2019
ng to the authors.

Published in the Journal of Cleaner Production, the study found that price is the most important decision criterion, followed by ethical claims and the country of manufacture.

The sales figures of products touting ethical claims often remains low, according to the researchers, who sought to examine to what extent factors that affect consumers own benefit such as the warm glow of giving, which is the personal benefit t people feel when they do good influence purchasing int
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