date:Sep 06, 2012
ng products; we want to be a part of that,said Chobani.
Successful launch
Based on experience in other markets and UK demand, we hope that this will be a successful initial UK launch. Chobani increases consumption levels and brings excitement and people to the category. But we expect to learn a lot from the UK market and consumers and are excited to begin this journey,the firm added.
Chobani will support the initial launch with a PR and social media campaign, sampling, retail marketing and ex