date:Mar 20, 2019
documents.
The proposal written by R.J. Reynolds to use flavor and aroma technology developed for tobacco to make food and drink products was particularly insightful because it revealed their intent to expand into the food business, Nguyen explains.
In the 1960s and 1970s, the company conducted taste tests with children and mothers to evaluate sweetness, colors and flavors for Hawaiian Punch product line extensions. The children's preferences were prioritized, the authors noted.
By 1983, R.J.