date:Mar 20, 2019
sweetened beverages in 1963 when it purchased Hawaiian Punch from Pacific Hawaiian Products Company. The beverage had previously been promoted to adults as a cocktail mixer but R.J. Reynolds sought to beef up the drinks Punchy mascot a counterpart to the Joe Camel cartoon character the company used to promote cigarettes and featured it on toys, schoolbook covers, comics, tumblers, clothing and TV commercials. Punchy became the best salesman the beverage ever had, according to tobacco industry