date:Mar 20, 2019
els. It also developed a childrens Kool-Aid loyalty program described as our version of the Marlboro Country Store, a cigarette incentives program.
The Wacky Wild Kool-Aid style campaign had tremendous reach and impact, says Nguyen. Lots of children in the 80s dreamed of getting swag from the Wacky Warehouse. What is really wacky is that the Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers.
By 2004, Philip Morris had developed at lea