Pound depreciation affects Sicilian blood orange commerce
date:Mar 19, 2019
d Sara Grasso.

Competition is particularly fierce in Great Britain (also because of Brexit) due to the unfavorable exchange rate which, lately, has favored the cheaper Spanish produce, which is also perceived as a historic production in Norway, too. The challenge for Sicilian producers is to manage constant supplies to the European markets.

Our strength lies in the perception informed consumers have of Tarocco blood oranges, i.e. that of a premium product that deserves a higher price than tha
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