date:Sep 06, 2012
(Growth ventures) is focused on the premium and value segment, that leverages Frito-Lay's capabilities where appropriate but has the freedom to look at unique go-to-market opportunities and leveraging other manufacturing capabilities, he said. Importantly, growth ventures allow the rest of the Frito-Lay organization to stay very focused on advancing and growing our position in the mainstream. We are very pleased with our performance in premium and have been outpacing the overall category growt