Inside PepsiCo’s snack segmentation strategy
date:Sep 06, 2012
not losing sight of what is important.

While we are excited about the growth opportunities in premium and we think we have brands and capabilities and a very focused team that can take advantage of the growth there, the key for us is staying very focused on the mainstream, he said. That is where the majority of the shoppers are still focused, that is where the shelf space is still focused today, and we want to make sure that we are investing in those great, iconic, mainstream brands.

In his
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