date:Sep 06, 2012
hs researching the Greek yogurt market before launching his business in 2007.
He used social media such as Facebook and Twitter to grow sales by having direct communication with consumers. When his brand reached the supermarkets sales rocketed.
Selling 1.5M
In 2009 Chobani was selling 200 cases of yogurt per week. Today its selling 1.5M.
It is the top-selling yogurt brand in the US, with about 10% market share in the overall non-frozen yogurt industry, and 50% share of Greek yogurt brands.