date:Mar 18, 2019
es consciously or subconsciously making the decision of what to buy. However, they are influenced by many external drivers such as economical, environmental, political or technological changes.
For food and drink, consumers take into consideration factors like health, lifestyle, indulgence, trust or community belonging for making their decisions on which product to choose from the shelf, Melanie Sturm, Agrana Global Market Intelligence Manager, tells.
With sustainability on everyones mind, ag