date:Mar 14, 2019
d Valley Date Growers.
The product contains Natural Delights Medjool dates that are chopped and rolled in coconut flour, which was preferred by consumers in taste tests according to the company. Its packaged in a 12 oz tub and features the same graphic look as the rest of the brand's lineup of Medjool date products.
The company cited research which indicated strong evidence for incremental purchase intent with 60 percent of Medjool date consumers reporting that they would buy the new chopped p