AGAIN positions itself to offset gap in India’s ready-to-drink market
date:Mar 14, 2019
the tasty and healthy food trend in India, said Vaitheeswaran.

It is positioned as the perfect pick-me-up for office meetings, a refreshing companion to the gym, a cool ice-breaker at social gatherings and a mid-day snack at work or home. Therefore, we see AGAIN is for every occasion, he added.

The founders spotted a huge gap in the ready-to-drink beverage market in India. Right now, consumers are forced to choose between delicious and nutritious.

Our key research entailed tasting and samp
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