AGAIN positions itself to offset gap in India’s ready-to-drink market
date:Mar 14, 2019
s they contain puree or paste and not juice or concentrate, said Vaitheeswaran.

Considering the broken and poor quality of cold chain in India, the drinks have been specially created to be stored at ambient temperature without requiring refrigeration, allowing convenient, on-the-go use cases. This is a huge breakthrough from a process and formulation point of view, he added.
At a time when retail shelves are inundated with sugary fizzy drinks and tasteless health drinks, AGAIN is ready to grow
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